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Govt mulls new marketing, facilitation model: Agriculture Minister
Jul 17, 2017

Union Minister for Agriculture, Ministry of Agriculture & Farmers Welfare, Radha Mohan Singh Friday said that the new model Agriculture Produce and Livestock Marketing (Promotion and Facilitation) Act, 2017 was released to the states on April 24, and has received a positive response regarding its adoption from all states. 
 
He suggested that states could declare the warehouses as market sub-yards so that the farmers can store surpluses and sell directly without having to transport the produce to the Agricultural Produce Market Committee (APMC) yard. In order to address the constraints of present agricultural marketing system promoted by APMCs and assure accessible marketing facilities to farmers, the Government, he added has shared a corrective reform with the states.
 
Addressing the National Agriculture Marketing Summit on the theme 'Regenerating Agriculture through Smart Marketing Solutions - To Double Farmers' Income', organized by FICCI with the Ministry of Agriculture and Farmers Welfare, Government of India, the Minister said that famers have not been getting the corresponding increase in remuneration. The government is aware of the urgent requirement of strengthening market systems to reduce post-harvest losses to enable famers to tide over both situations of bumper production leading to a glut and abrupt price fall and incidences of less production resulting in the availability of meagre surplus.  
 
Singh said the approach adopted encompasses both adoptions of cost effective production and diversifying agriculture towards growing of high-value crops,  agroforestry, rearing of livestock, poultry, fisheries, etc, as well as creating accessible and efficient markets to ensure better price realisation to the farmers through a robust value supply chain. He added that the government empathises with farmers and for that purpose have formulated farmer welfare centric programs and policies, which is equally related to food security and price security. 
 
He said that only through cross-pollination of expertise and innovations and thereafter synergy during implementation of the programs conceived in mission mode, the goal set for the country by Prime Minister of doubling farmers' income by 2022 is achievable.  
 
On the occasion, a FICCI Knowledge Paper 'Agriculture Marketing - An Overview and Way Forward' was released by the dignitaries.
 
Prabhu Lal Saini, Minister for Agriculture, Department of Animal Husbandry, Fisheries, Dairy, Government of Rajasthan, the state partner of the summit, said that though a desert state, Rajasthan was fast gaining ground in the area of crop diversification and was among the top producers of some of the crops such as coriander and mustard.
 
Saini said that the Government of Rajasthan in collaboration with FICCI had successfully hosted Global Rajasthan Agritech Meet (GRAM) in 2016 in Jaipur and in Kota this year, where farmers were exposed to best agriculture practices. The event brought together the stakeholders to accelerate development of sustainable agricultural and allied activities through innovative methods and best practices.
 
R.V. Kanoria, Chairman & MD, Kanoria Chemicals & Industries Limited & Past President, FICCI, said that technology would play a key role in empowering farmers and augmenting productivity in the country. There is a need for newer approach to strengthen agriculture marketing system, where the synergies of both the public sector and the private sector are harnessed for the benefit of farmers. He urged private players need to step forward and look at developing private mandis and come aboard e-NAM (National Agriculture Market). 
 
He added that there was a need for creating linkages and developing infrastructure. 
    

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