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FSSAI extends timeline for implementing advtg & claims norms to July 1.
Dec 15, 2021

The Food Safety and Standards Authority of India (FSSAI) has issued an order to extend the timeline for implementation of the Food Safety and Standards (Advertising and Claims) Amendment Regulations, 2021, and asked food businesses to comply with all the provisions of these regulations with effect from July 1, 2022.
 
The Food Authority cited delay in notifying of the amended regulations in the gazette.
 
According to the amendment regulations of 2021 related to advertising and claims, a food business needs to specify number of per servings of the food per day for the claim benefit related to reduction of disease risk.
 
The amendment regulation also specifies character size and area for disclaimers -'*This is only a brand name or trade mark and does not represent its true nature'.
 
The regulation says that disclaimer should not be less than 1.5mm size in case of pack size under 100sq. cm and not less than 3mm size in case of pack size above 100 sq. cm and shall be mentioned below such names on the label, where the meaning of a trade mark, brand name or fancy name containing adjectives such as 'natural', 'fresh', 'pure', 'original', 'traditional', 'authentic', 'genuine', 'real', appearing in the labelling, presentation or advertising of a food is such that it is likely to mislead consumer as to the nature of the food.
 
Also, on non-addition of Sodium salts, the amendment says that claims regarding the non-addition of sodium salts to a food, including 'no added salt', may be made if :- (a) The food contains no added sodium salts, including but not limited to sodium chloride, sodium tripolyphosphate; (b) The food contains no ingredients that contain added sodium salts including but not limited to sauces, pickles, pepperoni, soya sauce, salted fish, fish sauce; and (c) The food contains no ingredients that contain sodium salts that are used to substitute for added salt, including but not limited to seaweed.
    
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