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Chemical free jagerry has high demand globally.
Jan 17, 2022

'Chemical free' GI tagged 'Marayoor Jaggery' produced from the sugarcane grown in rain shadow regions of Marayoor and Kanthalloor Grama Panchayaths of Idukki District of Kerala have been well received in the international market.
 
Marayur Jaggery is produced from the geographical area have higher market demand due its taste, flavour and quality and are generally produced without the addition of harmful chemicals like artificial colouring or sweetening agents.
 
On January 13, the first consignment of GI Tagged 'Marayoor Jaggery' was exported to Dubai, UAE, by the Fair Exports India Private Limited belonging to the Lulu Group International.
 
Director of Agriculture, Government of Kerala, TV Subhash has said a detailed action plan, in cooperation with Agricultural and Processed Food Products Export Development Authority (APEDA), will be developed to promote exports from Kerala focusing on the airports and ports.
 
APEDA’s initiative to promote GI tagged products from India is ultimately paving the way to achieve Prime Minister’s target of USD 400 billion of merchandise export by 2021-22.
 
The economic prosperity of producers of GI tagged goods is promoted by geographical indication tags by enhancing their demand in national and international markets.
 
GI tag indicates uniqueness of a product with respect to its geographical area of production.
 
Jaggery is unrefined natural sugar that is produced without adding any chemicals. More than 70% of the total world jaggery production is done in India.
 
As the major producer of Jaggery, India is recognized as one of the leading traders and exporters of Jaggery in the world.
 
India exported 631,895.81 MT of jaggery and confectionery products to the world worth USD 358.88 Millions during the year 2020-21.
 
The cane jaggery export alone was worth USD 30.06 Millions from India out of which Kerala's contribution was 12.67%during 2020-21.
 
The major export destinations of cane jaggery were Malayasia, USA, Nepal, UAE, UK etc
 
The cane sugar, Marayoor Jaggery locally known as 'Marayoor Sharkara' is prepared from the sugarcane grown in the Marayoor and Kanthalloor Grama panchayaths.
 
Marayoor Jaggery is generally prepared in ball form (Undasharkara) but are also produced in powder and liquid forms in minor quantities. Brown to dark brown Jaggery balls is available in well dried form with firm consistency and non-sticky nature.
 
Its unique characteristic feature is its non-salty sweetness and is rich in sucrose, iron, potassium and calcium.
 
This traditional sweetening agent has a vital role in Ayurvedic preparations due to the presence of natural phytochemicals.
 
Dr. M Angamuthu, Chairman, APEDA, flagged off the first consignment of 2 Metric tonnes of Marayoor Jaggery to Dubai on January 13.
    
uniindia.com

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  • Agricultural and Processed Food Products Export Development Authority (APEDA)
    (Ministry of Commerce & Industry, Govt. of India)

  • NCUI Building 3, Siri Institutional Area, August Kranti Marg, New Delhi - 110 016
    Phone : 91-11-41486013, 20863919, 20867008, 20867007