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From moa to mango, stations to promote local products.
Feb 18, 2022

The stations under Eastern Railway (ER) will promote the prominent products of nearby areas —be it food or goods — and facilitate a smooth supply chain with the help of railways.
For instance, Jaynagar can be the promotional hub for moa (a sweetmeat delicacy of Bengal), Phulia for tant saree, Krishnagore for clay crafts, Bishnupur for Dokra and terracotta art or Khagra for brass utensils. Malda is also being considered as a hub for promoting mangoes and mango-related products.
 
'The idea is to promote the supply chain of local products with the help of the railways and make each railway station a promotional hub by showcasing the product. This will help in developing more efficient logistics for farmers and local entrepreneurs to promote regional products.
Even tourism can be developed revolving around the product,' ER general manager Arun Arora told TOI. In fact, ER had already floated a tender for Phulia as the hub for the unique textile it produces. The surplus railway land will be leased out for the hub and there will be a seamless supply chain of the finished products.
 
Apart from ER gaining goods traffic, the initiative will give a tremendous boost to the local product and local enterprise, said Arora.
 
To further facilitate this, ER has entered into an understanding to use the post office for booking parcels. The ministry of commerce and industry is putting in place an institutional mechanism to propagate ‘One District One Product’ as a movement with the help of all state governments.
Besides, the budget has provision for 100 mega terminals to promote industries and its supply-chain. Two stations have already been earmarked — Janai Road and Maithon. The terminals will be linked with roadways and riverine routes. Asansol and Bandel will have world class makeover.
    
timesofindia

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