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GI tagged Ratnagiri and Devgad mangoes across the country within 50 hours.
May 25, 2022

Living Food, India’s fastest-growing company that delivers 'insanely fresh,' locally-sourced, and high-quality produce to consumers in the shortest time possible is now delivering GI tagged Ratnagiri King Alphonso and Devgad Alphonso mangoes, across the country within less than 50 hours, directly from farm to the consumers’ doorsteps.

The customers can choose from 12 varieties of mangoes, i.e. – Langra, Chausa, Dussehri and Mallika from Uttar Pradesh, GI tagged Ratnagiri and Devgad Alphonso from Maharashtra, Badami, Totapuri, Sindoori, Imam Pasand, Banganapalli and Raspuri from Karnataka, sourced exclusively from their original destinations. Now a mango lover from Maharashtra or UP can experience the unique tastes of mango varieties that are grown only in Karnataka or Tamil Nadu. Living Food has also created an assorted box of all the 12 varieties each at a price of Rs. 1199 per box for one to get acquainted with the top varieties of mangoes at one go. An irresistible deal for the lovers of this king of fruits!

While Alphonso mangoes are available across the country, Devgad and Ratnagiri Alphonsos had acquired GI tag from the government in 2018 for their great taste and quality. They are considered to be one of the best mangoes in the world. Living Food has built its own supply chain and relies on technology to make it possible to deliver freshest mangoes to its customers anywhere in the country within just 50 hours. Their temperature-controlled trucks and packaging helps them preserve the high quality of fruits without the use of preservatives. The real-time end-to-end order tracking optimises the logistics and keeps the customer posted about the status of the fruits from harvest to the final delivery.

Living Food delivers chemical free fruits and vegetables directly from some of the top organic farms in the country practicing best, environment friendly ways of agriculture. The company is looking at selling more than a million mangoes across the country this year, highest amongst all the online players in the country. Also, the mangoes are shipped directly from the farms to the customers’ doorsteps. With such exclusive farm-to-fork partnerships, the farmers are set to make at least 10X more profits this year. This is much higher compared to the traditional supply chain where a lot of it gets lost in the mid-way.

Akash Sajith, founder & CEO of Living Food, said, 'India has a wide variety of local fruits that people are unaware of and are unable to taste due to supply chain challenges. Through Living Food, consumers in India have access to the best quality of fruits and vegetables today from their original sources where they are traditionally grown. And our direct partnerships with the farmers ensure they get their due share for all the hard work they put in over the year. It’s a win-win for all.'

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