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GI-tagged Kashmiri saffron will boost prominence, end adulteration in international market.
Nov 11, 2022
The GI certification of Kashmiri saffron will put an end to adulteration in the international market
With the introduction of the GI tag, farmers are likely to get better price for their produce
Iran is the largest producer of saffron in the world and India is a close competitor
To give a boost to saffron production in Kashmir, J&K government launched new initiatives including the introduction of GI tagging.
The GI certification of Kashmiri saffron by Geographical Indications Registry would cease the adulteration and will also put an end to the marketing of saffron cultivated in other countries under the garb of being produced in Kashmir.
The adulteration of saffron had been earlier affecting the economic interests of the farmers associated with this crop.
GI TAGGED KASHMIRI SAFFRON
GI sign is used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Saffron growers are hopeful that they will now get a better price for their produce after the introduction of the GI tag to the saffron grown here.
Kashmiri Saffron is grown at an altitude of 1,600m to 1,800m above sea level, which adds to its uniqueness and differentiates it from other saffron varieties available across the world.
Saffron is cultivated and harvested in the Karewas (highlands) of J&K and has been assigned a Geographical Indication (GI) tag by the Geographical Indications Registry. The spice is grown in Pulwama, Budgam, Kishtwar and Srinagar regions of J&K.
Iran is the largest producer of saffron in the world and India is a close competitor. However, with the GI tag, India has become the only saffron producing country to which GI has been assigned, resulting in more prominence in the export market, thereby boosting exports as well as helping the farmers to get the best remunerative price for economic sustainability.
indiatoday.in
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