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UP govt seeks GI tagging for Gorakhpur’s Gaurjeet mango.
Nov 22, 2022

To promote the lesser known but having an equally hardcore following among mango lovers, the UP government has applied for Geographical Index (GI) tagging for Gorakhpur’s Gaurjeet mangoes.
 
The mango, smaller in size than Maharashtra’s Alphonso, is a well-known sight in the Gorakhpur, Kushinagar, Deoria, Siddharthnagar, Basti, Maharajganj and Sant Kabir Nagar belt. It is one among 15 agricultural products for which the Yogi Adityanath government has applied for GI.
 
A government spokesperson said that the Gaurjeet mango is grown in an area of roughly 6,000 hectare in the Gorakhpur-Basti division, where it is also known as Jardalu and Mithua. If it is given GI tagging, hundreds of farmers involved in its production will stand to benefit, especially those in Gorakhpur, Deoria, Kushinagar, Maharajganj, Siddharthnagar, Basti, Sant Kabir Nahar, Bahrich, Gonda and Srawasti as they come under the same agroclimate zone and will be able to grow Gurjeet there as well.
 
'A GI tag provides legal protection to a particular agricultural product in a given area. Under this, unauthorised use of the GI tagged produce can be restricted and the produce being grown in the specified geographical area grows in importance. In international markets, the value of a GI tag is equivalent to a trademark and helps to increase exports,' the spokesperson said.
 
Director, horticulture, RK Toman and joint director, horticulture, Basti, Atul Singh said that the mango reaches markets in the last week of May or first week of June. Around 90% of it is consumed in Purvanchal itself.
 
Among the 15 products for which the government has sought a GI tag are Varanasi’s Langda mango, pan leaves, Bundelkhand’s Kathiya wheat, Pratapgarh’s gooseberry, Varanasi’s lal peda, red chillies, pan, tirangi barfi, thandai, west UP’s Chausa mango, Purvancha’s Adam Chini rice, Jaunpur’s imarti, Muzaffarnagar’s jaggery and Ramnagar’s Bhanta Gola brinjal.
 
'In June 2016, Gurjeet was awarded the first prize among species grown in UP.
 
    
timesofindia.indiatimes.com

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