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Madhya Pradesh eyes GI tag for 18 products to gain edge in gain edge in global bazaar.
Apr 11, 2023
Madhya Pradesh horticulture and food processing department has identified a total 18 products, as specialty of different areas in the state, to apply for geographical indication (GI) to help global promotion of the same.
Excited with Rewa district’s Sundarja Mango recently receiving the coveted GI tag, horticulture and food processing department has prepared a list of total 18 products including jeeravan of Indore, Alirajpur’s Noorjahan mango, Kumbhraj dhania of Guna, Bhata (eggplant) of Narsinghpur district’s Barman Ghaat, Khursani Imli of Mandu, Balam Kakdi of Sailana, Khargone’s red chili.
Other products that the department is making effort to get the GI tag are mango of Betul, Jabalpur’s peas and water chestnut, sitafal of Seoni, Malwi Potato, Malwi garadu, Narsinghpur district’s jaggery, banana of Burhanpur, Chhattarpur district’s paan, Kodo-Kutki of Dindori along with eggplant and tomato (Deshi) of Balaghat district.
'All these products are unique and famous for many reasons including the qualities and the characteristics that is essentially due to the place of the origin for the climate, soil and other natural conditions at the particular geographical area,' Nidhi Nivedita, director at the horticulture and food processing department said.
'The GI tag not only helps in global promotion of the products, but also in promoting the conservation of local traditional production processes and protecting and adding value to the cultural identity of local communities,' she said.
'All these unique 18 products will be registered to get the GI Tag as the state government and the department are committed help the unique horticulture harvest earning a distinguished identity in the country and across the world, along with right value of the same,' she said, adding that Rewa district’s Sundarja Mango is the horticulture product that recently received the GI Tag.
Other products that have received the tag include Wrought iron crafts and Gond painting of Dindori, Ujjain’s Batik print, Gwalior’s handmade carpet, Waraseoni handloom saree & fabrics, Jabalpur’s stone craft, Morena’s Gajak along with Sharbati wheat that is mainly produced in Sehore and Vidisha district of MP.
timesofindia.indiatimes.com
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