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Cheers Made in Uttar Pradesh Liquor In HIGH Demand in Foreign Countries – Whopping 23 Pc Surge in Export.
May 31, 2023

Made-in Uttar Pradesh alcohol, which is extremely popular within the country, seems to be in high demand in the overseas market as well. The demand for bottled liquor that is exported out of the state to foreign destinations has grown significantly during the year 2022-23, as per IANS report.
 
The excise department released provisional figures which showed that the demand for bottled UP-based liquor brands has increased at least 23 per cent between April 1, 2022, and December 31, 2022, as compared to the previous fiscal year.
 
During the 2021-22 fiscal year, a total of 7.74 lakh cases of alcoholic beverages were sold abroad and during the nine-month period of the FY 2022-23, the state has already exported 9.48 lakh cases.
 
Though the sale volume for UP-made liquor in the last quarter (January to March 2023) is yet to be compiled, the final figures are expected to be much higher, added the IANS report.
 
Mohan Meakin and Radico Khaita create demand globally
 
About more than two dozen different IMFL (India-made foreign liquor) companies are present in Uttar Pradesh. But only Mohan Meakin and Radico Khaitan have been able to create demand for their brands internationally.
 
The dark rum produced by Mohan Meakin in Ghaziabad continues to be the hot seller internationally, said officials concerned.
 
'Of late, the demand for Indian single malt and craft gin has also picked up. The two premium products are produced in Rampur by Radico Khaitan,' said a senior officer from the department, as quoted by IANS.
 
For the past six years, barring the pandemic-induced slowdown, the two companies have been recording steady growth in the business and are catering to 38 countries. They have operations in other states as well and could be exporting more brands.
 
Dark Rum, premium products in demand in THESE countries
 
Popular dark rum and premium products have demand in developed countries like the US, UK, Canada, Australia, Germany, Finland, Switzerland, Norway, New Zealand, Russia, Japan, South Korea, Singapore, Hong Kong, Qatar, and Oman among others.
 
Least developed countries, including Congo, Liberia, Zambia, Djibouti in Africa, and Haiti in the Caribbean also procure affordable and cheap IMFL brands from Uttar Pradesh.
 
Excise Commissioner Senthil C. Pandian, meanwhile, said that handholding sessions for other liquor manufacturers will be organised in the coming months to improve the business prospects.
 
'We are going to create awareness over the procedure that needs to be followed while exporting liquor products. We have observed that both premium, mid-range, and affordable products are being sold internationally but the quality required in the various international markets needs to be maintained,' said Pandian as quoted by IANS.
 
    
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