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250 Naga farmers authorised to use GI tag.
Jun 30, 2023

North Eastern Regional Agricultural Marketing Corporation (NERAMAC), under the Ministry of DoNER, has authorised 250 Naga Sweet Cucumber and Tree Tomato farmers in Nagaland to use NERAMAC processed Geographical Identification (GI) certification during a GI awareness programme held at Kohima on Wednesday. GI initiative is part of the Government of India’s broader efforts to promote sustainable agriculture, protect the rights of farmers and enhanced the country’s agricultural exports.
Speaking at the programme, managing director (retired), NARAMAC commodore, Rajiv Ashok, said that GI initiative was a significant step towards promoting and protecting the traditional agricultural practices and products of the North Eastern Region.
He said GI tagging of Naga Tree Tomato and Naga Sweet Cucumber would provide recognition to the unique qualities and reputation of the two products and protect them from misuse and imitation. Ashok explained that GI authorization would enhance the competitiveness of the produce in domestic and international markets and create opportunities for increased income and livelihood.
A short presentation was also made about the work being undertaken by NERAMAC in the North Eastern Region in general and Nagaland in particular. About 100 Naga Tree Tomato and Naga Sweet Cucumber farmers attended the seminar.
NABARD Kohima general manager, Tiakala Ao, said GI is a form of intellectual property rights that identifies a product originating from a specific geographical location, possessing qualities, reputation or characteristics that are attributable to that location. Therefore, she said GI protection can play a significant role in promoting and safeguarding the traditional and unique products of a region.
Tiakala informed that at present the GI tagged products in Nagaland include: Naga Mircha (King Chilli); Naga Tree Tomato; Naga Sweet Cucumber and Chakhesang Shawl.
Horticulture department director, Meyasashi, give a presentation on Naga Tree Tomato and Naga Cucumber, explaining about the advantages of these products.
Agriculture department deputy director, James Chawang, requested NERAMAC to collaborate with the state departments of Agriculture and horticulture for processing and marketing.
The event was also graced by senior official and GI Expert from Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry, who spoke about the importance of North Eastern Region-specific GI products and emphasized the need for a comprehensive approach to promote the region-specific GI products.
    
nagalandpost.com

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