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Muzaffarnagar jaggery to Assam tea at GI fair.
Jul 21, 2023

From Mainpuri’s tarkashi to Sambhal’s horn craft, Muzaffarnagar’s jaggery to Assam’s tea, gamusa and muga silk — the second edition of GI (geographical indication) fair at the India Expo Centre and Mart, Greater Noida, will bring an amalgamation of culture and uniqueness of India.
 
The five-day fair will be inaugurated by Union minister of state for textiles Darshana Vikram Jardosh on Thursday.
 
GI-tagged crafts, organic foods, home décor, lifestyle, beauty and wellness products from across India will be on display. A GI tag is given to products that have distinct qualities and traditions linked to their place of origin. Over 440 products are GI tagged in India.
 
'One can expect to find Muzaffarnagar’s jaggery, Sambhal’s horn craft, Mainpuri’s tarkashi, teas, gamusa and muga silk from Assam, traditional moirang phee (garments) from Manipur, Jamnagar bandhani, Kutch shawls, and Surat’s zari craft from Gujarat,' said Dr Rakesh Kumar, chairman of India Expo Centre and Mart Limited (IEML).
 
Organised by the EPCH, the fair is supported by the Ministry of Commerce and Industry, Textiles, Cell for IPR Promotion and Management (CIPAM) and Management and Geographical Indications Registry Department (MGIRD), controller general of Patents, Designs and Trademarks (PDTM).
 
Exhibitors from the several states and union territories of India will also be part of the fair. Some of these include the Tea and Spices Boards of India, Agricultural and Processed Food Products Export Development Authority (APFPEDA), Jammu and Kashmir Trade Promotion Organization (JKTPO), Uttarakhand Handloom and Handicraft Development Council (UHHDC), Uttarakhand Organic Commodities Board (UOCB), Goa State Council for Science and Technology (GSCST) and many others.
 
As per Dr Neeraj Khanna, vice-chairman of EPCH the exhibitors will share backgrounds and stories about their products, crafts, and hand skills. 'India GI Fair aims to connect these invaluable native products, aptly called ‘legal local’, to connoisseurs and clientele in India as well as the global market.'
 
Highlighting the fair as a great business opportunity, RK Verma, executive director of EPCH said, 'Here one can see and source India’s best treasures and traditions. The show offers buyers a great opportunity.'
    
timesofindia.indiatimes.com

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