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'Marcha rice' bags GI tag.
Oct 10, 2023

Marcha Dhan Utpadak Pragatisheel Samuh, a registered organization of paddy cultivators in West Champaran district, which had applied for the geographical indication tag two years ago, received confirmation of having clinched it on Friday.
'We had kept our fingers crossed as the publication in the journal of Geographical Indications Registry in Chennai was in fact an inbuilt invite for objections,' West Champaran district magistrate Dinesh Kumar Rai told this newspaper on Saturday.
The confirmation came six months after granting of the GI tag by the Chennai-based registry, to the 'Marcha Rice', an indigenous variety of paddy famous for its aroma and taste, which is grown in certain pockets of the district.
'This is the sixth agricultural product from Bihar that has bagged the GI tag,' Rai said, mentioning Jardalu mango, Katarni rice of Bhagalpur, Shahi litchi of Muzaffarpur, Magahi paan of Magadh region, and Makhana of Mithila that have earlier won GI tags. 'This GI tags opens a window of opportunities for increased production and an expanding market even overseas for the Marcha Rice now,' he said.
Marcha paddy is grown in select pockets of six blocks- Mainatar, Gaunaha, Narkatiaganj, Ramnagar, Lauriya and Chanpatia of the district.
'It doesn't find favour in fields across villages in these blocks however,' Dhiru Kumar Tiwari, a scientist from the Madhopur Krishi Vigyan Kendra (Bettiah) under the Dr RAjendra Prasad Agricultural University of Pusa in Samastipur said. Tiwari has been associated full-time in the Marcha Rice GI project for the last two years.
    
timesofindia.indiatimes.com

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