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Brexit signals booming demand for Indian roses as Valentine’s nears.
Feb 13, 2024

The decision of the United Kingdom to exit the European Union (EU)- has opened doors for the export of Indian roses. Praveen Sharma, president of Indian Society of Floriculture Professionals said exports to the United Kingdom have increased by 1,000 percent since November 2022. What has worked majorly in India’s favour is the fact that roses from Netherlands, a major supplier, now face stringent custom checks.
 
The United Kingdom exited the EU in 2020. Consignments from the Netherlands, which used to meet the demand for roses on Valentine’s Day, now face strict custom checks. Also, given the energy crisis in Europe due to the ongoing war in Ukraine, has seen many growers in the Netherlands drop their winter crop – another factor which has helped India conquer the British market. Export of roses from India to the UK has increased 1,000 per cent till the end of November 2023 as compared to November 30,2022.
 
Floriculture professionals in India suffered tremendous losses during the COVID 19 pandemic and subsequent lockdowns. However, the tide has turned with both domestic and international markets coming in aid of Indian flower growers. Sharma stated that for the 2023-24 fiscal year, they estimate total exports of roses to touch Rs 65 crores – a jump of 30 per cent from the last financial year. 'Israel, which once was an exporter, has started importing roses from India,' he said. The rise in exports is despite an overall increase of 20 per cent in freight charges.
 
Resurgence in domestic demand has also helped growers command good prices. This season, a bunch of 20 roses is priced at Rs 250-300 which Sharma mentioned as a very comfortable price. 'The long wedding season has also helped us in getting good prices,' he said. Sharma and other flower growers said the real potential of the flower market of India can penetrate the Rs 1,000 crore-mark.
 
Jaysinh Hulavale, of Pavana Flower Growers Association said despite steady demand, they face issues in booking freight space in airlines. 'Our shipment to Lebanon could not go because the airlines failed to reserve space for us. Due to this, the domestic prices were hit as the shipments for exports were dumped in the domestic market,' he said. Hulavale added that this year the season as well as the demand has been robust but logistics have proven to be an onerous problem.
    
indianexpress.com

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