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FSSAI directs beverage companies to remove '100% fruit juice' claim from labels and ads.
Jun 05, 2024

The Food Safety and Standards Authority of India (FSSAI) has ordered beverage companies to remove claims of '100 per cent fruit juice' from labels as well as advertisements of reconstituted fruit juice products from immediate effect. Fruit concentrates and water are used to make reconstituted fruit juices. It has also directed food business operators (FBOs) to exhaust all existing pre-printed packaging materials before September 1. The food safety authority noted that the regulations have no provisions allowing companies to make a '100 per cent fruit juice' claim and hence are misleading.

    
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