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Millets-Smart Nutritive Food’ conclave; to help boost exports of nutri-cereals.
Dec 09, 2022

Union Commerce and Industry Minister Piyush Goyal will attend the ‘Millets-Smart Nutritive Food’ Conclave in New Delhi today, December 05.

The Conclave is a pre-launch event of the ‘International Year of Millets – 2023’ (IYoM-2023). The Ministry of Commerce and Industry through its apex agricultural export promotion body, Agricultural and Processed Food Products Export Development Authority (APEDA) is organizing this conclave with the objective of promoting the export of millets.

‘Millets-Smart Nutritive Food’ Conclave

The millets export promotion programme also comes at the backdrop of the proposal of India that was supported by 72 countries which lead to the United Nations’ General Assembly (UNGA) declaring 2023 as International Year of Millets (IYoM) on March 5, 2021. The government is currently organising International Year of Millets – 2023 (IYoM—2023) at the domestic and international level to popularize Indian millets as well as its value-added products across the world and make it a peoples’ movement.

At the first-of-its-kind Millets Conclave, the government will release an e-catalogue on 30 potential importing countries and 21 millet-producing states of India. Also, a knowledge book on millets prepared in association with ‘Yes Bank’ will be released on the occasion. For exports of Indian millets’ promotion, the government has planned to facilitate participation of exporters, farmers and traders in 16 international trade expos and Buyer Seller Meets (BSMs).

As per the government’s robust strategy to promote millets, Indian missions abroad would be roped in for branding and publicity of Indian millets, identification of international chefs and potential buyers such as departmental stores, supermarkets and hypermarkets for organizing B2B meetings and direct tie-ups.

The government has also planned to organize millet promotional activities in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium, Germany, United Kingdom and United States of America by facilitating participation of different stakeholders from India in some of the significant food shows, buyer-seller meets, and road shows.

As part of the promotion of Indian millets, APEDA has planned to showcase millets and its value-added product at various global platforms such as Gulfood 2023, Foodex, Seoul Food & Hotel Show, Saudi Agro Food, Fine Food Show in Sydney (Australia), Belgium’s Food & Beverages Show, Germany’s BioFach and Anuga Food Fair, San Francisco’s Winter Fancy Food Show, etc.

Participants of the conclave

At the Millets Smart Nutritive Conclave, stakeholders of the supply chain such as Farmer Producer Organisations, start-ups, exporters, producers of millet-based value-added products are key participants. At the conclave, an exhibition and B2B meeting will be organized to showcase Indian millets and millet-based products.

In addition, Ambassadors of Foreign missions in India of the targeted countries and potential importers have been invited to showcase various millet-based products, including Ready-to-eat millet products and facilitate B2B meetings.

India’s Position

India is one of the leading producers of millets in the world with an estimated share of around 41 percent in the global production. As per FAO, world production of millets in the year 2020 was 30.464 million metric tons (MMT) and India’s share was 12.49 MMT, which accounts to 41 percent of the total millet production. India recorded 27 percent growth in millet production in 2021-22 as compared to millet production in the previous year was 15.92 MMT.

India’s top five millet producing states are Rajasthan, Maharashtra, Karnataka, Gujarat and Madhya Pradesh. Share of export of millets is nearly 1% of the total millet production. Exports of millets from India include mainly whole grain and the export of value-added products of millets from India is negligible.

However, it is estimated that the millets market is set to grow from its current market value of more than USD 9 billion to over USD 12 billion by 2025. APEDA would also organize food sampling and tasting at the retail level and in key local bazaars of targeted countries where individual, household consumers can gain familiarity with millet products.

The Government has created the Nutri Cereals Export Promotion Forum to give impetus to the export of potential products, including millets, and to remove bottlenecks in the supply chain of Nutri cereals.

As per the DGCIS data, India registered a growth of 8.02% in the export of millets in the financial year 2021-22 as the export of millets was 159,332.16 metric tonne against 147,501.08 metric tonne during the same period last year.India’s major millet exporting countries are U.A.E, Nepal, Saudi Arabia, Libya, Oman, Egypt, Tunisia, Yemen, U.K and U.S.A. The varieties of millets exported by India include Bajra, Ragi, Canary, Jawar, and Buckwheat.The major millet importing countries in the world are Indonesia, Belgium, Japan, Germany, Mexico, Italy, the U.S.A, United Kingdom, Brazil and Netherlands.

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