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Market News
East UP's marigold to spread fragrance in the Gulf market.
Nov 17, 2023
After mango, fresh green vegetables and other agricultural products, now Purvanchal's marigold flower will spread its fragrance in the Gulf market. The first consignment of 400 kg of marigold flowers from east UP left for UAE from Lal Bahadur Shastri International Airport on Wednesday.
The consignment was flagged off virtually by chairman, Agricultural and Processed Food Products Export Development Authority (APEDA) Abhishek Dev.
The APEDA's deputy general manager CB Singh told TOI, that, 'Working in close collaboration with the ministry of commerce & industry, Government of India APEDA's initiatives had resulted in landlocked Purvanchal region as a new destination of agri-export activities. Farm Producer Organisers promoted in the region had started exporting green chilly and other fresh vegetables, Banarasi Langda Mango, banana plant products and others.'
'Now, marigold of Purvanchal was exported on Wednesday to the UAE market', said Singh explaining how APEDA's regional wing in Varanasi coordinated with the FPO and linked them with exporters for grounding the shipment smoothly to UAE. This consignment of marigold was exported by a Varanasi-based FPO.
Packed in 200 boxes, only 400 kg of marigold flower occupied the entire cargo space in which three-four tonnes of green vegetable are exported to Gulf market from Varanasi airport, said Singh adding, the marigold cultivators of region are currently getting Rs 40-Rs 50 per kg of this product in local market while the consignment had been export at the rate of Rs 60 per kg. The Purvanchal region with Varanasi in its centre had negligible agri-exports due to lack of basic infrastructure, recalled Singh adding that after establishing an office in Varanasi in 2020 with support from the UP government APEDA, apart from mobilising farmers and forming FPOs, also made sustained efforts to boost export oriented farm production in east UP region. 'Now, the region is abuzz with activities which have given a boost to exports', he added.
timesofindia.indiatimes.com
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