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APEDA aids ‘aijung’, ‘joha’ rice export to Dubai
Aug 26, 2022

In a bid to provide market linkage to the farmers cultivating high-value crops, the Agricultural and Processed Food Products Export Development Authority (Apeda) facilitated exports of Geographical Indication (GI)-tagged aromatic joha and aijung rice from Assam to Dubai.
 
A 10 metric tonne-consignment of 'joha' and 'aijung' was dispatched from Chennai port on Wednesday, giving key linkage to farmers in lower Assam with Dubai markets. The 'joha' rice consignment was sourced from the farmers of Nalbari and Kamrup districts in lower Assam, while 'aijung' variety was sourced from Kamrup district.
 
Apeda chairman M Angamuthu flagged off the export consignment in the presence of officials from state government and representative ABM Agri Industry and Research Pvt, which handled the shipment.
 
'Assam and the other states of northeast (NE) region have a favourable climate condition and the soil type for growing almost all agricultural and horticultural crops. As most of NE states’ boundaries are shared with nations like Bhutan, Bangladesh, Myanmar and China, there are possibilities of enhancing exports from the region,' said Angamuthu.
 
'Joha' is a premium variety and has GI tag from Assam. 'Joha' variety is known for its aroma and taste and its grain characteristic, though it is distinct from other aromatic rice like 'Basmati' in biochemical and other quality attributes. Apeda officials said it has huge demand abroad.
 
Apeda promoted exports of GI products from NE, which includes 'bhoot jolokia' (Naga king chilli) and Assam lemon, which drew the attention of PM Narendra Modi who had mentioned it during his 'Maan Ki Baat' programme. Assam lemon is now exported regularly to UK and Middle East. As of now, more than 50 MT of Assam lemon has been exported. Several consignments of litchi and pumpkin have also been exported by Apeda from Assam.
 
Government data says the NE has witnessed an 85.34% growth in export of agricultural products in the last six years.
    
timesofindia.indiatimes.com

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  • Agricultural and Processed Food Products Export Development Authority (APEDA)
    (Ministry of Commerce & Industry, Govt. of India)

  • NCUI Building 3, Siri Institutional Area, August Kranti Marg, New Delhi - 110 016
    Phone : 91-11-41486013, 20863919, 20867008, 20867007