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First consignment of Deoghar Peda sent to Bahrain.
Oct 27, 2022

In a yet another boost to promote the traditional, non-commercial heritage and indigenous products, the Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the first time export of Peda from Baidynath Dham from Deoghar of the State to the Kingdom of Bahrain.
 
It is believed that Baidyanath Dham Peda has a unique taste and fragrance. Nowhere around the Country can the same essence for this particular sacrament can be reproduced. The key to make this Peda lies in its preparation and the time invested in getting the right texture and feel of the Khowa.
 
Unlike other Pedas prepared across India, this Peda has very little Sugar approximately only 1/10th measures of the measure of the Khowa. The excellent quality milk and Khowa makes this Peda extraordinary apart from those made in other parts of the Country.
 
One of the APEDA registered exports from Kolkata namely M/s DM Enterprises has sent the first commercial consignment of 32 kgs of Peda  sourced from Medha Dairy to M/s Aljazira Group BSC, the Kingdom of Bahrain through Netaji Subhash Chandra Bose International Airport, Kolkata.
 
The shipment was virtually fallged off by the Director APEDA in the presence of Assistant Collector, Deoghar, Secretary APEDA, Managing Director, Medha Dairy and Deputy General Manager, APEDA.
 
During the programme, dignitaries appreciated the joint efforts of the stakeholders in the supply chain. This flag off has also ignited the concern for taking up more agricultural products for exports from the Eastern Region specially Jharkhand.
 
The association with Medha Dairy in this entire project will provide the benefit to the farmers directly who are supplying the milk for this sweet delicacy.
 
Thus the visionary approach of the Prime Minister to double farmer’s income is getting materialised.
 
Because of its unique taste and massive demand in the international market, there are huge opportunities for expanding exports of Baidyanath Dham Peda to various countries. This was just a beginning and we are expecting more no. of orders.
    
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  • Agricultural and Processed Food Products Export Development Authority (APEDA)
    (Ministry of Commerce & Industry, Govt. of India)

  • NCUI Building 3, Siri Institutional Area, August Kranti Marg, New Delhi - 110 016
    Phone : 91-11-41486013, 20863919, 20867008, 20867007