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Integration of One District One Product (ODOP) initiative with Open Network for Digital Commerce (ONDC) will help in further expanding the frontiers of ODOP: Shri Piyush Goyal.
Aug 30, 2022

Union Minister for Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Shri Piyush Goyal today called for the integration of One District One Product (ODOP) initiative with Open Network for Digital Commerce (ONDC). The Minister said that ONDC would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform. He was delivering his address after unveiling the unabridged ODOP Gift Catalog containing 300 plus products and ODOP Storefront on GeM in New Delhi today.
 
Terming ODOP as an earnest effort to highlight the tremendous potential that the rich culture and tradition that India has to offer, Shri Goyal said that India's districts and villages are home to crores of talented weavers, artisans and craftsmen.
 
The Minister observed that for many decades, the fruits of development were asymmetric and confined to some regions. He underscored that there has been a fundamental shift in thinking of the government in the last 8 years and said that ODOP is aligned with this vision of taking prosperity to each and every part of the country.
 
Shri Goyal stressed that India can't develop unless remotest corners of the nation are also equal stake holders in development and benefits equally from fruits of progress.  He expressed confidence that ODOP would help bring prosperity to those at the bottom of the pyramid.
 
Quoting the Prime Minister, Shri Narendra Modi, Shri Goyal said that 'each district of our country has a potential equal to that of one country.
 
We need to understand this power and channelize this potential'.
 
Referring to the success that ODOP has seen in several states like Uttar Pradesh, the Minister said that convergence or 'samanvay' is a critical factor that would propel the success of ODOP.  Shri Goyal asked that flagship programs of the government such as Startup India, Make in India, district as export hubs etc. be converged with the vision of ODOP. He asked all the Ministries of GoI to help further expand the mandate of ODOP through complementary initiatives.
    
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