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PM Modi gifts UP's ODOP products to heads of govts at G7 summit.
Jun 30, 2022
Products from Uttar Pradesh's 'One District One Product' program were used for the enviable purpose of diplomatic gifting by prime minister Narendra Modi at the recently held 48th G7 Summit in Germany with the PM gifting eight products from eight different districts marked under the ODOP programme to heads of different international governments during his visit.
The ODOP is an initiative of the UP government to encourage indigenous and specialised products and crafts by assisting artisans in improving quality of their products, helping them with marketing and branding with a larger aim to increase their incomes and generate higher employment.
'These were all ODOP products and we are indebted to Hon’ble Prime Minister for promoting these ODOP products at the international level and our Chief Minister Yogi Adityanath for generating the Idea of ODOP in the state. This will encourage lakhs of artisans to innovate in their art and craft and popularise the local art for their livelihoods,' Navneet Sehgal, additional chief secretary, MSME, export promotion, khadi and village industries said. The ODOP scheme constituted about three-fourths of the state's exports that increased by 30% from April 2020 to March 2020, to Rs 1.40 lakh crore and is poised to play a dominant role in the government's efforts to double exports over the next five years.
Modi gifted black pottery pieces of Nizamabad in Azamgarh to prime minister of Japan Fumio Kishida and a 'Gulabi Meenakari' brooch to and cufflink set to president of the United States Joe Biden. Gulabi meenakari is a geographical indicator (GI) tagged art form of Varanasi- also prime minister Narendra Modi's Lok Sabha constituency. The cufflinks were prepared for the president with a matching brooch for the First lady.
France's president Emmanuel Macron was gifted 'itr' (perfume) bottles with fragrances unique to India, encased in a 'Zari Zardozi' box hand crafted in Lucknow. The box was especially hand embroidered on khadi silk and satin tissue in colours of the French national flag. Further, the fragrances included 'attar mitti' - a unique perfume produced in India's perfume capital Kannauj in UP that captures the fresh odour of the arrival of the first rain showers over through a 5000-year old traditional distilling method using sandalwood oil. Other fragrances included jasmine oil giving out the perfume of freshly plucked 'bela' flower, attar shamama- a unique perfume capturing essence of a host of ancient herbs and spices , attar gulab- giving out the fragrance of rose and garam masala- a newly formulated edible natural oil combination of extracts and essential oils derived from the distinct Indian spice blend or Garam Masala.
UK PM Boris Johnson received a platinum handpainted tea seat from the ceramic hub of UP- Bulandshahr, the crockery outlined with platinum metal paint in honour of the Queen's platinum jubilee being celebrated this year. Moradabad, the 'brass city' of UP sent a metal Marodi carving matka or a nickel coated, hand engraved brass vessel for German chancellor Olaf Scholz. A marble top with inlay work from Agra that also houses the marble wonder Taj Mahhal was gifted by the PM to Italy's PM Mario Draghi whereas 'moonj' baskets made in Amethi, Sultanpur and Prayagraj districts of the state and cotton durries hand woven in Sitapur district were gifted to Senegal president Macky Sall.
Indonesia's president Joko Widodo received a lacquerware Ram Durbar made oN 'goolar' wood, with its roots in Varanasi. Goolar is a plant native to tropical Asia along with Australia. The principal characters in the artwork are Shri Ram, Goddess Sita, Lord Hanuman and Jatayu.
economictimes.indiatimes.com
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